Elevating Experience

Our work is grounded in a disciplined, governance-aligned approach designed to support both the Golf Professional and club leadership: • Elevating the member retail experience through thoughtful product mix and presentation • Delivering profitable, sustainable merchandise performance • Applying disciplined inventory management to reduce risk and improve cash flow • Establishing clear ownership, execution standards, and performance accountability During my 23 years at top-tier private clubs in Chicago, I contributed to consistent annual sales growth exceeding 20% by actively managing merchandise selection, inventory levels, pricing strategy, and shop standards. I have been part of seven Section Merchandiser of the Year teams and one National PGA Merchandiser of the Year award. Even Consulting partners directly with the Golf Professional to manage defined retail functions with measurable outcomes. Engagements begin with a confidential assessment and result in a written plan outlining scope, priorities, timelines, responsibilities, and reporting. Key performance metrics include inventory turns, gross margin, sell-through, category productivity, and overall sales performance. Results are reviewed regularly and adjusted as necessary to ensure consistency, transparency, and accountability. The objective is straightforward: enhance the member experience, execute disciplined retail practices, protect club capital, and deliver consistent, measurable financial results—while allowing you and your team to remain focused on the golf operation and member service. Sincerely, Robert Jan, PGA Principal & Founder Even Consulting San Francisco Bay Area